Morning Update: The arrogance of iPhone; WWE tops YouTube; This ad is what’s wrong with advertising; Hip Hop dominates streaming
Digiday: The unending arrogance of the iPhone tagline marches ever onward
In 2007, the first-generation iPhone was launched with the slogan “This Changes Everything.” Not “Most Everything.” Not “Everything In Mobile Communications.”
EVERYTHING.
Then in 2008, the 3G iPhone’s advertising was tagged with the self-congratulatory “The First Phone To Beat The iPhone.”
“You could hear the heavy chest-thumping out of Cupertino all over Silicon Valley.
https://www.youtube.com/watch?t=1&v=ao7wOJ5qQ-s
What better way to kick off Advertising Week that with the ultimate brand fail?
The brand this time is AstroBoost, an energy drink you’ve probably never heard of (for reasons that will soon become clear). Lots of brands want to go to space lately, but when AstroBoost tried to do so, it didn’t exactly work out as planned—as you can see in the spot here:
Yes, it’s Adobe and Goodby, Silverstein & Partners’s latest “Do you know what your marketing is doing?” campaign.
On this week’s music charts, “What a Time to Be Alive,” a new mix tape by the star rappers Drake and Future, opened at No. 1 by a wide margin, it was announced on Monday — a victory for Apple, which had an exclusive deal to release the album first.
But the album’s success is also the latest example of the extraordinary popularity of hip-hop on streaming music services.
Throughout 2015, on outlets like Spotify, Rhapsody and Apple Music, releases by hip-hop and rhythm-and-blues acts including Drake, Kendrick Lamar, ASAP Rocky and the Weeknd have consistently posted far higher numbers than those in other genres.
It’s an afterthought or even an object of scorn in some homes, and it costs TV viewers an estimated $232 per household each year.
Now the U.S. Federal Communications Commission is considering breaking the grip cale and satellite-TV companies have over the set-top box.
Supporters of the idea such as YouTube owner Google and independent set-top box maker TiVo say competition would lower costs and improve functionality of the devices, like combining subscription channels with web streaming services such as Netflix into one remote control.
The Guardian: YouTube had a new top channel in August: WWE wrestling
WWE wrestling, children’s nursery rhymes and Turkish music videos were the biggest hits on YouTube in August 2015, according to the latest chart of the online video service’s top channels.
The American wrestling channel topped that month’s chart of the most-viewed YouTube channels, published by analytics firm OpenSlate and industry site Tubefilter, with 456.4m views of its videos.
That put WWE – boosted by clips from its annual Summerslam event – ahead of British children’s music channel Little Baby Bum, whose videos were watched 448.4m times in August.
Google has launched a new product to help advertisers on Google search, Youtube and GMail as well as a tool for pushing new apps.
At Ad Week, which kicked off in New York today, the internet search giant launched Customer Match, which allows brands to upload a list of email addresses that can be matched to signed-in users on Google “in a secure and privacy-safe way”.
Through the new feature, advertisers can create campaigns to reach their specified audience.
Customer Match will also have a Similar Audiences feature which will help brands reach new customers on YouTube and Gmail who are likely to be interested in the products or services being advertised.
