Radio ratings – Sydney: Kyle & Jackie O remain on top in FM, but gap closes

Sydney share survey 5 2013

Sydney Monday to Sunday share | Source: Nielsen

Sydney’s competitive commercial FM breakfast market got tighter in the latest set of radio ratings with 2Day FM’s Kyle & Jackie O dropping slightly from a 10.0 share to 9.5 and WSFM’s Jonesy & Amanda moving from 9.2 per cent to 9.0 per cent.

Meanwhile in the battle for cumulative audience, Nova’s Fitzy & Wippa saw the biggest jump – up by 35,000 to 464,000, second only to Kyle & Jackie O’s 531,000.

However, the breakfast show with the highest share remains talk station 2GB’s Alan Jones, with a share of 17 per cent, up by 1.2 ratings points.

Rival 2UE’s Breakfast with Dicko and Sarah went backwards, with share dropping from 4.1 per cent to 3.4 per cent and an average audience of just 32,000 listeners.

In the afternoon slot, the battle also tightened up in Sydney with 2DAY FM’s Fifi & Jules Show, which is syndicated across the national Today Network, still at number one but with a slightly reduced share of 9.3 per cent.

Nova’s Meshel Tim & Marty increased their share of the Sydney drivetime audience to 8.6 per cent.

The most progress in Sydney’s FM drivetime came from WSFM’s Rob Duckworth, whose show moved up from sixth to fourth, moving ahead of Triple M’s Merrick and the Highway Patrol thanks to a share increase from 5.2 per cent to 6.1 per cent, just 0.1 ratings points behind soothfm’s Byron Webb.

In Monday to Sunday share of audience, 2GB still has the largest share of 13.5 per cent. On FM, 2DAY FM  remained narrowly on top with a share of 7.7 per cent, down from 8.7 per cent. WSFM is on 7.3 per cent.

Paul Jackson, group programming director of DMG Radio, owner of Nova and smootfm, told Mumbrella that he had 2DayFM in his sights. He said: “We’re very encouraged. Nova across the country has good momentum. We’re on fighting form – we’re on the up and our comptitor is on the way down despite spending zillions on marketing.. The sands are shifting.”

He said of the Fitzy & Wippa, Michael Wiplfi and Ryan Fitzgerald – now resigned to a new four year contract – “The show is sounding the best it ever has.”

Southern Cross Austereo’s Sydney GM Jeremy Simpson said in a statement: “2Day FM is the unrivalled number one FM choice in Sydney, our talent and dedicated teams are unfaltering. Kyle & Jackie O continue to have the ‘wow’ factor.”

Monday to Friday share | Source: Nielsen

Monday to Friday share | Source: Nielsen


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