Melissa Doyle’s Seven News at 4 debut fails to beat Nine’s Afternoon News

Mel DoyleFormer Sunrise presenter Melissa Doyle’s first day presenting Seven News At 4 saw her beaten by Nine’s Afternoon News. According to preliminary overnight metro ratings, Doyle’s 4pm debit rated 217,000 metro viewers compared to Nine’s 266,000.

However, the bulletin did beat other shows in the timeslot including Ten’s Totally Wild, which averaged 179,000 viewers.

Meanwhile, Sunrise, now presented by Samantha Armytage and David Koch, saw off Nine’s Today by 405,000 to 325,000 with wins in Sydney, Adelaide and Perth. Today won Melbourne and there was a dead heat in Brisbane.

Doyle stepped down from Sunrise earlier this month amidst speculation about whether she chose to leave the show or was moved on.

The peak evening period was a tight battle between Seven and Nine, with Seven’s The X Factor the top entertainment show with 1.495m viewers.

Hamish & Andy’s Gap Year Asia rated 1.299m for Nine. Big Brother remained below 1m on 910,000.

Ten’s best performer was Masterchef, which rated 742,000.

Seven narrowly won the night with a share of 23.1 per cent over Nine’s 22.2 per cent. Next came ABC1 on 13.8 per cent and Ten on 11 per cent.

Monday’s top 15:

  1. The X Factor Seven 1.495m
  2. Nine News Nine 1.347m
  3. Hamish and Andy’s Gap Year Nine 1.299m
  4. Seven News Seven 1.269m
  5. A Current Affair Nine 1.255m
  6. Today Tonight Seven 1.058m
  7. Home and Away Seven 0.983m
  8. Big Brother Nine 0.910m
  9. ABC News ABC 0.889m
  10. Mr Selfridge Seven 0.789m
  11. Australian Story ABC 0.767m
  12. 7:30 ABC 0.744m
  13. Masterchef Ten 0.742m
  14. Four Corners ABC 0.738m
  15. Hot Seat Nine 0.689m

Nightly share:

  • Seven: 23.1%
  • Nine: 22.2%
  • ABC1: 13.8%
  • Ten: 11.0%
  • GO!: 4.6%
  • SBS1: 4.3%
  • 7TWO: 4.1%
  • 7mate: 3.5%
  • Eleven: 3.1%
  • ABC2: 2.6%
  • Gem: 2.4%
  • One: 2.1%
  • ABC News 24: 1.3%
  • ABC3: 0.8%
  • SBS2: 0.7%
  • NITV: 0.1%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.