Radio ratings: Syd – Kiis drops as 2Day and Nova rise; Melb – FoxFM retakes FM crown; Adl – Nova back on top as TripleM sheds in drive
Sydney: Kiis stays top in FM despite across the board drops as 2DayFM’s fortunes rise
KiisFM’s dominant breakfast duo Kyle Sandilands and Jackie ‘O’ Henderson saw their audience share slip once again by more than a percentage point while 2DayFM breakfast duo Rove McManus and Sam Frost made modest gains in the latest radio survey.
Kyle and Jackie O’s show dropped 1.4 percentage points to a share of 9.9, while Rove and Sam picked up 0.3 points to a 3.3 share, the highest since they took to the airwaves at the end of last year, in a decent survey for the Southern Cross Austereo pop station.
Overall 2DayFM picked up 0.2 points to a share of 4.4%, largely driven by a spike for star national drive duo Hamish Blake and Andy Lee whose afternoon show gained 1.2 points to a 7.8 share, comfortably the station’s best performing timeslot.
Kiis meanwhile saw its overall audience share for people 10+ drop 1.3 points to 8.1%, with its own drive duo Dave Hughes and Kate Langbroek dropping 0.6 points to 10.1%. Both its breakfast and drive shows remain the top in their timeslots.
The best performing station overall was Nova, with breakfast pair Ryan Fitzgerald and Michael Wipfli (Fitzy and Wippa) growing their audience by 1.1 points to 7.4%, now second in the time slot, and drive trio Kate Ritchie, Tim Blackwell and Marty Sheargold growing 0.9 points to 8.7%, third overall.
WSFM had the worst time of it with a share drop of 1.2 points overall to 6.9%, putting it fourth, with breakfast duo Amanda Keller and Brendan Jones dropping 1.1 points to 6.9% and third spot in the time slot.
2GB remains the dominant power in the Sydney market despite its overall audience slipping 0.3 points to 11.8%, with Alan Jones in breakfast again losing ground with a 1.1 point drop to a share of 14.2%.
He remains ahead of ABC702 presenter Robbie Buck who enjoyed another audience gain of 0.8 points to 12.2%, with the station overall gaining 0.9 points to 9.9%.
Melbourne: SCA’s FoxFM claims FM ratings crown from Gold
Southern Cross Austereo’s Fox FM claimed the overall ratings FM crown in Melbourne thanks to increases across its breakfast and drive audiences.
Fox FM posted a share of 9%, up 0.7 share points on survey two, while fellow SCA station Triple M also boosted its share to climb to second spot.
Triple M posted a share of 8.2% up one share point from Survey Two, meaning the channel jumped from fourth spot overall into second place.
The two stations pushed previous number one Australian Radio Network’s Gold FM into third place after its share dropped by 0.9 share points to sit on 8.1%.
In breakfast, Triple M’s ‘Hot Breakfast’ of Eddie McGuire, Mick Molloy and Luke Darcy retained the breakfast FM crown after boosting its share by 1.2 share points to post a breakfast share of 9.5%.
FoxFM’s breakfast duo Fifi and Dave held onto the second place position with a share of 8%, up 0.9 share points on Survey Two, while Nova’s breakfast team of Chrissie Swan, Sam Pang and Jonathan Brown jumped from fifth to third place with their share growing by 0.3 share points.
The Nova team posted a share of 6.4% ahead of Gold’s Jo and Lehmo who saw their share decline by 0.7 share points to sit on 6.1%.
ARN’s Kiis FM’s breakfast duo of Matt Tilley and Meshel Laurie saw their rank drop from fourth spot to sixth position after their share declined by 1.2 share points to rest on 5.5%.
In drive, Fox FM’s nationally syndicated duo, Hamish & Andy, maintained their top FM position after increasing their share by 1.2 points to 11.7%.
Nova’s Kate, Tim and Marty saw their drive position in Melbourne jump from fourth place to second without an increase in audience share. The team maintained their share of 8.6% while SmoothFM also remained steady with a share of 8.1%.
Triple M’s drive show The Rush Hour boosted its share by 1.2 points to sit on 8.6%, while Kiis FM’s Hughesy and Kate saw their share drop by 1.9 to 6.9%.
In the AM market, perennial leaders 3AW once again topped the overall market with a share of 16%, up 0.8 share points on Survey Two, ahead of ABC 774’s share of 9.5%.
In breakfast, 3AW once again claimed the top spot with a share of 21.4%, while the ABC’s share dropped by 1.1 points to 12.5%.
In drive, 3AW boosted its share by 1 share point to 12.7%, while the ABC held steady with a share of 8.1%.
Adelaide: Nova back on top in Adelaide as Triple M sheds listeners in drive
After a dead-heat with Triple M in Survey Two, Adelaide’s Nova 91.9 reasserted its presence at the top of the ratings with an all people share of 12% – up 0.5%.
The win by Nova was aided by a drop of 1% by Triple M, sending it below Mix 102.3 FM, as the smooth music station picked up 0.4% to take second place.
But despite the strong overall performance, Nova’s breakfast team of Lewis & Lowe – which gained 0.4% to rise to 11.3% – were unable to overhaul the Mix duo of Jodie & Soda, who held the top slot in the all-important session even as they shed 0.8% to finish with 11.5%.
Triple M’s Roo & Ditts dropped 0.5% to finish on 10%.
In drive, Nova reversed the story, continuing to hold the number one spot with the nationally syndicated Kate, Tim & Marty rising almost a full percentage point, up 0.9% to 14.6.
Triple M Jars and Louie suffered a huge drop in audience – down 2.5%, while Hit 107 maintained its second spot with the syndicated Hamish & Andy dropping 0.4% to finish with 13.2%, with Mix with a share of 12.5%, up 1%.
On the AM band, ABC 891 remained at the top in breakfast with Matthew Abraham and David Bevan, despite a 1.2% drop to finish on 16.1%, and had an overall share in people 10+ of 11.4% – down 0.9%.
Adelaide’s Fiveaa finished with an overall share of 10.6%, rising by 1.4%.
Brisbane: Hughesy and Kate retake number one in drive in Brisbane
The contest in Brisbane for drive dominance continues with Hamish and Andy losing the top spot in the timeslot to Kiis’s Hughesy and Kate.
The Kiis duo surged in the timeslot up a 1.5 share to 15.1 overtaking the Southern Cross Austereo pair who was down 0.2 to 14.4 in drive.
Nova’s Kate, Tim and Marty also shed audience losing 0.4 share to be at a 14.1 share.
97.3 FM and Hit105 have be duelling in the time slot for the last six months with SCA winning survey six and seven last year in Brisbane drive before Kiis regained its lead until the most recent survey where SCA temporarily retook the lead.
In Breakfast the ABC’s Spencer Howson retained the Breakfast crown with a 15.1 share (up 0.5) while 97.3FM’s breakfast hosts Robin Bailey, Terry Hansen and Bob Gallagher retained their FM dominance in the time slot with 14.0 share (up 0.5).
In total people in Brisbane this survey Triple M was the biggest loser down 1.0 to a 8.7 share.
Kiss’s 97.3FM has built on its lead up .05 to a 14.3 share while Nova106.9 was on 11.7 (up 0.4) and Hit105 was on a 10.7 share (down 0.7).
In AM talk station 4BC was down 0.6 to a 4.8 with declines across the board with breakfast, hosted by Alan Jones down 0.5 to a 5.8 share, Mornings with Ray Hadley down 0.9 to 5.5, and Chris Smith’s Afternoon show down 1.0 to 4.3.
Perth: Nova loses momentum to Mix, but snares breakfast and drive
Mix 94.5 has remained at the top of the heap in Perth, reversing losses from the last survey as rival Nova 93.7 lost momentum.
Mix managed an overall share of 14.5%, up 0.7 on the last survey.
Nova’s surge in survey two, which saw it finish 0.1% behind Mix on 13.7%, dropped 0.5% to 13.2% while Hit 92.9 saw its share slide marginally by 0.1% to register 10.2%.
Despite missing out on the main prize, Nova’s breakfast team of Nathan, Nat & Shaun, holding comfortably onto the title with the share up by 0.2% to 14.6%.
Mix’s Clairsy & Kimba managed to lift their share by 1.1% to 13.1% while JJJ maintained its place in third in the FM race with a breakfast share of 10.2%.
In drive Nova’s Kate, Tim & Marty rode a 0.6% rise into first place on 15.6% as Mix’s Lisa & Pete fell by 0.9% to 14.3% and second spot.
Hit 92.9 also dropped in the drive slot, down by 0.6 to 13.3%.
What is it with Mumbrella’s fixation on FM? You don’t even mention AM stations in your editorial but if you look on the graphs, the top two performers need an extra scale to appear – far and away outperforming all the FM stations.
Not everyone who listens to radio is an air-head, not concerned about what is happening in their world. Some (in fact, the majority!) listen to AM stations for their news, current affairs, etc etc.
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Hi Rrrosco,
As we explain every time we do radio ratings there’s very little movement in the AM sector and therefore not a lot that’s newsworthy or interesting. Same thing happens again is hardly a great headline. There are a couple of pars in there about it nearer the bottom, but with the FM market in a state of flux (and handling the more attractive advertiser demographics) it’s where the main story is at the moment from our perspective.
Cheers,
Alex – editor, Mumbrella
ARN won’t be happy with the Melbourne results, two failing breakfast shows in their stable – ouch.
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It’s all well and good to place these shows overall, but all these stations appeal to different audiences. A breakfast show may be 5th or 6th overall (thus considered failing), but if it’s number one for the demographic, then it’s not failing, it’s succeeding in appealing to it’s target audience.
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@Damien, that is very true. But if you work for a commercial radio network you know everyone wants to be number 1 10+, not just in the demo they state is their target. After all, more people equals more revenue. And unless you have a clearly defined brand, like Triple M does with men, it’s a harder sales proposition.. number one for single suburban mums between 43-47 is not a demo agencies often buy.
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So our show is ” Lewis and Lowe” …
Not ” Lewis and Lower”
Sooo…..Yeah..
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But isn’t 2gb also number 1 in Sydney for advertising revenue, same goes for 3aw in Melbourne. I would call that advertiser friendly, wouldn’t you
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Apologies for the error, Shane. It has been corrected.
Simon – you could easily make a fortune selling advertising for dating websites (think eHarmony and RSVP) if you were the No.1 station for single mums aged 43 – 47. And teeth whitening toothpaste. And Special K breakfast cereal. And anything that vibrates.
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So Alex, perhaps acknowledge the consistency of the Sydney and Melbourne AM talk stations, (2GB & 3AW), at the beginning, rather than burying their performance in passing at the end of your reporting. 3AW’s result in particular is, yet again, outstanding, but your reportage is almost dismissive in its brevity. Your assertion that the FM stations are “handling the more attractive advertiser demographics” sounds more like the subjective perpetuation of a myth than actual revenue share-based fact. This ain’t the daily Oztam numbers TV style … it’s only eight times a year!
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Until the press releases come out, then it’s “we’re #1 with married mums 24 – 32 with 2.4 kids and a dog”.
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I didn’t realise that the FM market was any different to the AM market insofar it is the Radio market in each state but unfortunately your people have a propensity to treat FM as different to the AM market. 3AW breakfast has nearly 3 times the audience than your MMM breakfast!!!!!!!!
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If you are going to report facts, get them right. Adelaide Radio has “Jodie and Soda”, not Julie and Soda!!!!!!!!!!
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In the Sydney ratings, you typed about Kate Ritchie, Tim Blackwood and Marty Sheargold. I think it is meant to be Tim Blackwell not Blackwood.
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