Radio ratings – Sydney: smoothfm hits high point as WSFM fades
Nova’s one-year-old easy listening station smoothfm has recorded its highest numbers in Sydney since launch in the latest set of radio ratings released by Nielsen today.
The DMG Australia owned station also saw the biggest jump in Monday to Friday audience share of any station – with a rise from 5.5 per cent to 6.8 per cent, taking it up to third in the battle of the commercial FM station.
Sydney Monday-Sunday audience share | Source: Nielsen
smoothfm, the brainchild of group programming director Paul Jackson, overtook both ARN’s WSFM and Southern Cross Austereo’s Triple M. smoothfm airs in Sydney and Melbourne. It replaced the shortlived DMG station Classic Rock which in turn replaced Vega, which had a 3.4 per cent share when it was axed in 2010.
Champagne at Pyrmont and Home Brand cola at Greenwich!
Water at North Ryde
Once again, Mumbrella shows its FM bias. Look at the various headlines- all FM-centric. Now look at the figures. Oh dear, AM wins again. Come on Mumbrella, flick the band switch some time and stop deceiving readers with bs.
Hi Rrrrosco,
Did something unexpected happen with the AM stations that we missed?
In general we tend to focus the news story’s angle on what has changed.
So 2GB being number is worth mentioning in the piece but not unexpected.
Cheers,
Tim – Mumbrella
Maybe the headline could have been – UE holds onto its listeners while rival GB suffers significant drop . . .