Fremantle Media to grow licensing business through live events

Fremantle Media Enterprises has created a new business development role in a bid to grow the live events arm of its business and further capitalise on properties such as MasterChef, The Biggest Loser and The Apprentice.  

It is currently recruiting for the role of director of live events, which has a remit of commercialising and managing properties across live platforms such as stage productions, live theatre, casino-based events and consumer and trade shows.

The director will also be involved in looking for opportunities to invest in new brands and properties.

A Fremantle Media spokesman said while FremantleMedia Enterprises (FME) already runs live events, it is the first time it will have a dedicated resource to drive this part of the business.

The live events director, once appointed, with work closely with FME senior vice president of licensing, Ben Liebman.

FME is the commercial and brand extension arm of Fremantle Media.

The latest development follows FME’s announcement that it is teaming up with News Magazines to launch a food and lifestyle title under the MasterChef brand. FME has also partnered with Groupe SEB to launch the Tefal MasterChef cookware range, and Random House is due release The Cookbook – Volume 1.

Meanwhile, in other activity among the production houses, Media Heads recently appointed former Australian Radio Network executive Greg Daniels to the new role of content and creative director as part of its strategy to expand its services.

Elisabeth Murdoch, daughter of media mogul Rupert Murdoch, is also gearing up to launch her production group, Shine TV, in Australia next year.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.