RadiumOne formally launches in Australia, signs NineMSN

March 10, 2014 10:52

Enterprise advertising platform RadiumOne has formally launched in Australia and announced that it has signed an agreement to access inventory with NineMSN.

RadiumOne, which already has offices in the US and UK, will now offer Australian media agencies its real-time bidding platform across the online, video, social and mobile advertising space.

The Australian operation is being headed up by former Microsoft advertising executive Kerry McCabe.

“What impressed me at the outset with RadiumOne was the quality and depth of its propriety data asset. Globally, RadiumOne partners with over 200,000 publishers who already engage over 6 million Australian unique visitors sharing over 2 million pieces of content each month,” said McCabe, managing director APAC, RadiumOne.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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