RadiumOne hires Patrick Darcy as first APAC commercial director

Partick Darcy

RadiumOne has hired Mi9’s director of programmatic trading Patrick Darcy as its Asia Pacific commercial director, Mumbrella can reveal.

Darcy, who took on the head of programmatic role with Nine Entertainment Co’s digital arm last July, will lead the advertising platform’s sales efforts across Australia, Japan and South East Asia.

“When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely positioned to service the next stage of evolution in the market”, said Darcy.