Rally set to be Australia’s next social media offering

Australia is set to see another social media agency offering with Mediabrands – parent company of media agencies Universal McCann and Initiative – set to launch a social media division.  

Marie Sornin mediabrandsThe offering is likely to launch in about two month’s time. It will be headed by Marie Sornin, who the company announced last month was joining “to lead social media development”.

The division, which will be affiliated to Mediabrands’ search business Reprise, is likely to be called Rally. UM launched Rally in the US in July.

A source told Mumbrella that further appointments to Rally would follow.


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