Rally set to be Australia’s next social media offering
Australia is set to see another social media agency offering with Mediabrands – parent company of media agencies Universal McCann and Initiative – set to launch a social media division.
The offering is likely to launch in about two month’s time. It will be headed by Marie Sornin, who the company announced last month was joining “to lead social media development”.
The division, which will be affiliated to Mediabrands’ search business Reprise, is likely to be called Rally. UM launched Rally in the US in July.
A source told Mumbrella that further appointments to Rally would follow.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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