DDB Sydney’s direct division Rapp has appointed Simone Blakers from M&C Saatchi”s digital and direct agency Mark as MD.
Blakers began her career at the Australian Direct Marketing Association, then went on to work at Leo Burnett, OgilvyOne and Euro RSCG.
Her work has included helping to launch the MSN and Nine joint venture NineMSN, the Microsoft Windows Smartphone across Europe and leading the Qantas Frequent Flyer relationship through their Woolworths and Optus partnerships.
Chris Brown, DDB’s boss, said: “It’s rare that you find someone with that great mix of leadership skills, relevant CRM and digital expertise, and importantly, the desire to drive brilliant outcomes for clients. RAPP is one of the world’s best CRM brands with strong foundations in place, great people and great clients. Simone’s extensive industry experience and her passion for the sweet spot of technology, data and creativity provides a strong platform to lead the business’ evolution.”