RAPP Sydney appoint Rob Voase as CRM planning director
DDB’s data-driven customer experience agency RAPP Sydney has appointed Rob Voase as CRM planning director.
The announcement:
RAPP Sydney, DDB’s data-driven customer experience agency is pleased to announce the appointment of Rob Voase to the role of CRM Planning Director.
Rob joins the team from the UK where he has gained a wealth of experience in data-driven strategies with most recently leading the planning and implementation of Disney and Marvel CRM programs at The Walt Disney Company.
Previous to this, Rob worked with brands such as Vodafone, Games Stores Group and Activision developing expertise within reward / loyalty programs, eCRM, retention strategies, data planning and customer insights positioning him as a perfect fit for the full-service agency.
Rob noted, “Moving from a client side background to an agency environment provides me with the opportunity to bring a diverse and fresh perspective to a great agency that has an unparalleled reputation, having been in the industry for over 50 years. ”
“I hope I can bring a layer of additional insight and practicality to the great work they are producing for clients and I am excited to bring my experience to this new challenge,” added Rob.
The addition of Rob and his diverse skill-set underlines RAPP’s continuous commitment to lead the on-going evolution of data-driven customer experiences.
Simone Blakers, Managing Director RAPP Sydney commented, “We are delighted to welcome Rob to the RAPP team and to Australia! Rob brings experience and skills within the CRM field that will ensure we continue to pioneer effective and relevant customer solutions for some of Australia’s biggest brands.”
Source: DDB media release
