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Raymond A. Ram returns in first brand work with Saatchi & Saatchi

Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019. 

The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.

The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”.

Christian Johansson, head of marketing and digital at Rams, said: “We wanted to celebrate what really sets Rams apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey”.

Saatchi & Saatchi creative director, Sam Chappell said: “Rams has always been a little quirky. It’s fronted by a ram, after all. So we wanted to keep some fun in the brand, whilst cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique”.

Publicis Media Australia also won the media account for the Westpac Group in November 2020. 

Credits:

Client: Rams
Head of Marketing and Digital: Christian Johansson
Senior Manager, Brand and Social: Danielle Kean
Marketing Manager, Brand and Social: Stephanie Alexander

Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
Strategy Director: Peter Pippen
Executive Producer: Rachel Devine
General Manager: Toby Aldred
Group Account Director: Libby Weston-Webb
Account Manager: Jamie Fairfield
Production Company: Heckler
Director: Dave Klaiber
Producer: Susannah Phillips & Amy Jarman
Music composition: Squeak E. Clean Studios

Media Agency: Spark Foundry

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