Razor loses Aussie Home Loans
Media agency Razor has lost the media buying account for Aussie Home loans.
The announcement:
AHL investments (the holding company for Aussie Home Loans) announced today that it was consolidating its media business with the CBA.
Simon Rush from Razor commented:
It’s always sad to see a client leave. We have worked with Aussie over the last 6 years through a transformative time in their business, contributing to them becoming the multi-faceted financial institution that they are today. Their business needs have changed and as a result Aussie has placed a greater emphasis on buying. Combined with their part ownership by CBA the move ultimately makes sense from a cost efficiency perspective. We wish them all the very best.
Stuart Tucker, General Manager Marketing & Product said:
We’ve enjoyed working with the team from Razor enormously. They’ve bought a rare clarity of thinking to our business and have made a significant contribution to our growth over the last years. However, we have seen enormous benefit from consolidating our media buying under the CBA team and it was logical to move the strategy and planning there as well. The Razor team are good guys with a great business – I’m sure they’ll do well.
Source: Razor press release
