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Re welcomes back Remi Couzelas as group head of Optus

M&C Saatchi Group’s global design business, Re, has expanded its leadership team with the appointment of 303 MullenLowe’s head of brand planning Remi Couzelas to the role of group head of Optus.

Couzelas first joined Re as strategy director for Optus in 2018, staying in the role for two years before joining 303 MullenLowe as head of brand planning.

In his new role, Couzelas will lead the Optus business across both Re and Optus’ bespoke built-in-house offering, Yes Agency, as well as leading the integration of projects with other agency village partners.

“The opportunity to come back to Re and M&C Saatchi Group, combined with a strong desire to work with the Optus team again, felt like something I could not say no to,” said Couzelas.

Couzelas’ recent experience, particularly in terms of using data and analytics for brand building, made him the “perfect boomerang candidate” according to Re.

“We are super excited to welcome him back to the family in this new extended role,” said Melissa Hopkins, VP marketing at Optus.

The new appointment comes after the recent promotion of Sarah Burling to general manager of Re Australia.

“Remi’s first tenure at Re and the M&C Saatchi Group was phenomenal. He made an extraordinary impact on Optus, and we can’t wait to see what he brings to this critical role. We’re also thrilled to have him back culturally, where he always shared his strategic brilliance and huge sense of fun,” added Patrick Guerrera, CEO of Re and Yes Agency.

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