Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.
It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language.
Tim Burrowes
Linkedin
Much as I love Air New Zealand’s comms, I had the worst inflight experience I have ever had returning from Sydney to Auckland the other day. The plane was sub-standard. The first touchpoint with the brand at the airport check-in counter was being greeted with ‘Your have been downgraded…to a little plane, no inflight entertainment system…’ In flight was chaos, not enough cutlery to serve a meal, no communication with passengers… staff who proclaimed that it was their first international flight for 10 years…
Cute videos and participation in social media are one thing; delivering on the promise of an exceptional product experience is where brands take flight. Sadly Air NZ bombed.
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Weeks? Maybe in the sense that months are made up of weeks. In that context I could write about the “French Revolution which happened a number of days ago…”
Nice piece but you’re usually much faster at picking this stuff up Tim 🙂
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Cool. I now know how to say “bollocks” in sign language.
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The way this works is that when journalists say “recently” they mean last week, and when they say weeks…
Cheers,
Tim – Mumbrella
Just shit stirring, long day and little sleep has seen my snark overloading.
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Hey Tim, talking about things Kiwi, you may want to feature the new Air New Zealand Safety video – https://www.youtube.com/watch?v=9f1awn9vBZE – it really is only a couple of weeks old.
Not often a video telling you to keep your seat belt on and not smoke gets almost half a million views. Nice example of turning boring communication into something worthwhile.
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All I got from this was that it’s okay to make fun of deafness with puns about not listening to media releases. That and NZ Sign Language looks similar to Auslan.
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Nicely played message, but now moot a week later as the merger has been blocked:
http://www.stuff.co.nz/busines.....ger-denied
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