Readership Works announces August 19 launch date
The Readership Works has announced August 19 launch date for Emma.
The announcement:
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, will launch on August 19th this year.
This date will mark the first data and insights release from emma™, which will include the landmark fused data from Nielsen Online Ratings, and provide a more accurate and complete picture of the way people consume newspapers and magazines across platforms.
