RealestateVIEW.com.au undergoes a brand refresh
Property website realeastateVIEW.com.au has refreshed its logo and changed its name to view.com.au.
The Sphere Agency’s created brand refresh has been promoted through an out-of-home campaign using the tagline ‘the property insights site’.
The campaign aims to highlight the insights customers can find on View including price estimates and sales history on every address in Australia.
Michael Abdel, founder and executive creative director at The Sphere Agency, said in a statement: “View helps users navigate the complicated property market, providing data and insights that help them make well-informed decisions.
“This navigation and location element is brought to life in a simple and bold logo that features a location services icon inside the V of View.”
Enzo Raimondo, CEO at View, said: “This campaign is all about letting consumers know that they can find all the information and insights they crave on View.
“A major feature will be the ability to research any property in Australia and construct a price estimate. Consumers will also have access to the latest price trends and demographics.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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VIEW’s rebrand will not make a difference with its share of voice compared to Domain.com.au & Realestate.com.au. Unfortunately it’s still perceived as an industry based real estate portal.
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