News

Reality rock format on the table for Aussie TV

rockband_pepsiProduction company Active TV – the producers of Seven’s The Amazing Race Australia – is attempting to persuade the country’s television networks to commission a new talent show based on a Pepsi-sponsored Chinese format.

Rockband sees a national search for bands to take place in a ten week televised battle.

The format, run in China as Battle of the Bands, reached what the producers say were 130m TV viewers, 50m site visitors and 20m viewers of the live web show.  

The project involves Universal Music and China based production house Ato Ato Integrated Media.

Michael McKay, president of Active TV, said: “Australians love their rock music. It’s a hugely popular genre which hasn’t been tapped into for prime time Aussie TV. This format worked incredibly well in China particularly with its strong transmedia elements.”


ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.