Reality, sex and wealth to dominate 2022 cultural shifts, says TBWA’s Backslash

Liquid reality, sexual liberation and wealth hacking are the cultural shifts set to dominate the next year, according to the latest annual glossary of  ‘edges’ published TBWA’s cultural intelligence unit Backslash.

These are three of 36 edges highlighted in the report, which is organised into three chapters: hindsight in action, covering the ways the past is being used to inform our future; hacking the matrix, looking at how individuals are freeing themselves from institutions that no longer serve them; and hidden futures, exploring ‘the great unknown’.