Melbourne radio’s 3AW turns 90 this week
Melbourne institution, radio 3AW turns 90 years’ young this week.
The final survey of 2021 marked the 58th consecutive survey win for 3AW, which remains Melbourne’s No.1 station across Breakfast, Mornings, Afternoons, Drive, Nights and Weekends.
Breakfast with Ross Stevenson and Russel Howcroft wrapped up 2021 with a 24.1 per cent share – rating more than three times better than the nearest commercial competitor.
Neil Mitchell in Mornings achieved a 17.9 per cent share at the end of the year – 4.3 points ahead of his nearest competitor.
Neil Mitchell
Dee Dee Dunleavy is No.1 in Afternoons, recording a 12.9 per cent share in the last survey. Tom Elliott is No.1 in Drive, with a 14.0 per cent share at the end of 2021. And Denis Walter ranks No.1 at night, last recording a share of 20.0 per cent.
Stephen Beers, 3AW station manager, said: “As we celebrate this momentous occasion, we continue to be truly humbled that the people of Melbourne consistently choose us as their favourite radio station.
“We’re a trusted place that people turn to for the very latest in breaking news. But we’re also an immense source of entertainment. And for many we provide companionship. As we look forward to the next 90 years, these are things we will never take for granted.”
3AW began broadcasting from makeshift studios at His Majesty’s Theatre on Exhibition Street in Melbourne on February 22, 1932. In 1935, 3AW Moved to 382 Latrobe Street, where it would remain for the next 55 years. In 1990, the station relocated to Bank Street, South Melbourne, before moving to Collins Street 20 years later.
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topics
3AW
Dee Dee Dunleavy
Denis Walter
Neil Mitchell
radio
Ross Stevenson
Russel Howcroft
Stephen Beers
Tom Elliott
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