Realview apologises for ‘Mobile explodes killing publisher’ marketing email in wake of terror attacks

Richard Lindley_Headshot_Publish-2015

Apology email: Richard Lindley

The boss of digital publishing service Realview has apologised after the company sent out a marketing email to customers with the subject line ‘mobile explodes killing publisher’.

The original email was sent out on the morning of November 20, in a week where headlines have been dominated by the deadly terror attacks in Paris which have so far claimed the lives of 130 people, and triggered threats of more attacks across the world.

It was followed by 20-hours later by a note from Sydney-based CEO Richard Lindley who wrote: “I would like to apologise for the last email that was sent out, on reflection it was in poor taste given the ongonig [sic] events around the world.

“We are deeply sympathetic to the plight of people who have been affected by terrorism and we did not intend to offend anyone or make light of people who have lost their lives or their loved ones.”

Apology: Lindley's follow-up email

Apology: Lindley’s follow-up email

Realview is a digital services company based in Sydney and New York which offers products to help companied put offline publications online, and in recent years has focused on tablet publishing.

The company has been approached for further comment.

The original email

The original email

Alex Hayes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.