Realview apologises for ‘Mobile explodes killing publisher’ marketing email in wake of terror attacks
Apology email: Richard Lindley
The boss of digital publishing service Realview has apologised after the company sent out a marketing email to customers with the subject line ‘mobile explodes killing publisher’.
The original email was sent out on the morning of November 20, in a week where headlines have been dominated by the deadly terror attacks in Paris which have so far claimed the lives of 130 people, and triggered threats of more attacks across the world.
It was followed by 20-hours later by a note from Sydney-based CEO Richard Lindley who wrote: “I would like to apologise for the last email that was sent out, on reflection it was in poor taste given the ongonig [sic] events around the world.
“We are deeply sympathetic to the plight of people who have been affected by terrorism and we did not intend to offend anyone or make light of people who have lost their lives or their loved ones.”
Apology: Lindley’s follow-up email
Realview is a digital services company based in Sydney and New York which offers products to help companied put offline publications online, and in recent years has focused on tablet publishing.
The company has been approached for further comment.
The original email
Alex Hayes
Pretty sure that would have been inappropriate even if there not terrorist attacks.
Typo in his apology too – ongoing.
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We’ve all made dumb mistakes. Owning up to them and apologising for the consequences is more than a lot of people and organisations are prepared to do.
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People are way too sensitive and need to understand the meaning of context. Can’t say anything without a bunch of cry babies ranting and calling you insensitive.
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another passive PR fail by marketing people, proving yet again the importance of PR sensibilities in the modern marketer
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