Vok Beverages has launched a mobile outdoor campaign that sees billboards advertising Rebellion Bay Spiced Rum mounted to the back of Vespa scooters and driven 2,800km from far north Queensland to Sydney.
The stunt, which will see the scooters pass through 22 towns in 30 days, has been billed as ‘the world’s longest transit campaign’.
It was devised by Cummins Ross South Australia and executed by scooter ad firm Media-V.
Adrian Smith, Victorian sales manager for Media-V, said: “We are thrilled to be part of this groundbreaking campaign which demonstrates the huge flexibility we offer our clients by delivering on the innovative thinking from Cummins Ross South Australia. When we were first approached by the team (Cummins Ross SA) with the question ‘Can you ride two Vespas with Trailers from Port Douglas to Sydney?’ we answered ‘Absolutely’”.