Reborn launches Peroni campaign
Creative agency Reborn has launched the ‘Passaggio’ campaign for Peroni Nastro Azzurro at Sydney’s Mercedes-Benz Fashion Festival.
The announcement:
REBORN & Peroni, the exclusive beer of Sydney Mercedes-Benz Fashion Festival, launched ‘Passaggio’ – a unique installation which captured the true style of the Peroni brand.
The innovative experience took the consumers at MBFFS on a journey, transporting them to Italy so they could experience the essence of Italian style.
The objective of the installation was to visually surprise and delight the viewer by encouraging them to interact with the Peroni brand in an effortlessly style environment.Richard Oppy, General Manager, Peroni said “We wanted to treat our audience to a surprising Italian experience. When REBORNpresented the Passaggio
concept we immediately knew we were onto something.”‘Passaggio’ took consumers on a journey through a selection of iconic Italian locations, coupled with talent that was shot in Italy to create the perfect Italian
style experience.Enrico Penzo, REBORN’s Creative Technologist said “We loved seeing an idea come to life, especially when itinvolved an interesting remix of existing technologies. This particular execution required several iterations and tweaks to create an immersive experience where technology played an important role without being overpowering. Seeing the reactions of the audience and their transparent feeling of being transported elsewhere was the best reward for everyone involved in the project”.
This is the second commercial project from the Thinkerers, REBORN’s innovation and invention collective with more projects in the pipeline.
Peroni is proud to announce ‘Passaggio’ will tour the country with subsequent experiences to be held at future fashion events and at the launch of Lavazza Italian Film Festival in Melbourne.
Credits: REBORN
Creative Director: Jarrad Collings
Creative Technologist: Enrico Penzo
Head of Content: John Paul Wager
Content Strategist: Emmy Samtani
Senior Project Manager: Paulus van der Kolk
Account Manager: Katy Rogers
Production Partner: Finch
Post Production: Resin
Sound Design: Raphael May
Video Production: Souldesigner
Source: Reborn press release.
Suddenly, i feel like drinking Italian beer in a $2000 suit…..
User ID not verified.