REBORN uncaps new partnership with Artline
Creative agency, REBORN, has been selected by ACCO Brand Australia’s Artline – a writing tools brand – to serve as its media and creative agency partner.
The collaboration sees REBORN tasked with leading the brand’s creative strategy and brand development, with the goal of bolstering consumer connections and growing its overall market presence.
On top of the above, the independent creative agency is tasked with media planning and buying duties for a significant campaign expected to launch in market in 2025.
“Working with Artline represents an exciting opportunity for genuine creative impact,” said REBORN’s founder and chief executive officer, David Easton.
“Our focus will be on building upon their legacy while creating meaningful work that resonates with both existing and new audiences.”
The agency was chosen for the role due to its skills and knowledge in the creative space, along with its expertise in building brands strategically.
“REBORN’s strategic approach to brand building aligned perfectly with our vision. We’re confident this partnership will help reinforce Artline,” added Lisa Baker, Artline’s brand manager.
Keep up to date with the latest in media and marketing
Linkedin
Have your say