Woolworths-backed Recipe to Riches falls from top 20 in second outing
Recipe to Riches mentors: Robertson, Creswell, Nobay
The second episode of Ten’s new cooking and product marketing show Recipe to Riches missed OzTam’s list of the top 20 programs of the night last night, with just 588,000 viewers across the five city metro.
Ratings for the show in which Droga5 creative chairman David ‘Nobby’ Nobay provides marketing advice to chef entrepreneurs declined from last week’s debut of 616,000 viewers when it was 18th for the night. Yesterday it was 21st.
Last week Ten pushed back a new episode of US drama series Under the Dome to 9.30pm to launch Recipe to Riches at 8.30pm, however this week Recipe to Riches aired in what is planned as its regular 7.30pm timeslot now Masterchef is over, but could not compete with Seven and Nine.
Border Security on Channel Seven had 1.092m viewers at 7.30pm and Big Brother’s live nominations on Channel Nine had an audience of 812,000 across the five cities.
Top program of the night was Channel Seven’s The Force Behind the Line on at 8pm, which had 1.127m viewers, and an episode of Channel Seven drama Winners and Losers, on from 8.30pm, was the top show among 25-54s. Winners and Losers had just over a million metro viewers.
Under the Dome had 773,000 viewers at 9.30pm, and was sixth for the night among Ten’s target demographic of 25-54s, while Recipe to Riches was 11th in its target category.
In Recipe to Riches, three mentors dish out advice to chefs wanting to sell their product in the mass market, and last night’s winner Sara-Jade Bradbury’s chilli con carne will be made available in Woolworths supermarkets from today.
Ten was fourth for the night in share behind ABC1.
Tuesday’s top 15 shows:
- Nine News Nine 1,207,000
- Seven News Seven 1,182,000
- The Force Behind the Line Seven 1,127,000
- Border Security – Australia’s Front Line Seven 1,092,000
- A Current Affair Nine 1,005,000
- Winners and Losers Seven 1,001,000
- Today Tonight Seven 979,000
- ABC News ABC1 959,000
- Home and Away Seven 952,000
- Clive James: The Kid from Kogarah ABC1 945,000
- 7.30 ABC1 852,000
- Big Brother Nine 812,000
- Under the Dome 773,000
- ABC News Update ABC1 723,000
- Foreign Correspondent ABC1 703,000
Tuesday’s share:
- Seven 22.1%
- Nine 18.0%
- ABC1 15.3%
- Ten 13.8%
- SBS ONE 4.9%
- GO! 4.6%
- 7TWO 4.5%
- ABC2 3.0%
- 7mate 2.9%
- ELEVEN 2.9%
- Gem 2.4%
- ONE 2.3%
- ABC News 24 1.2%
- ABC3 1.1%
- SBS 2 0.8%
- NITV 0.2%
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Megan Reynolds
