F.Y.I.

Reckitt Benckiser game teaches students about fast-moving goods

April 29, 2011 1:39

Reckitt Benckiser, the household care goods maker, has launched an online game to tutor young prospective employees in the ways of fast-moving consumer goods.

The announcement:

Reckitt Benckiser (RB), the leading global household, health and personal care company, has today announced the launch of an online free runner game called UrbAN THRILL™.

Free running is a form of urban acrobatics in which participants, known as free runners, use the city and rural landscapes to perform athletic movements through its structures.

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Topics

Reckitt Benckiser