Reckitt enlists Now Screen for new Nurofen for Children campaign
Creative agency and production company, Now Screen, is highlighting Reckitt’s Nurofen for Children with a new campaign.
The announcement:
Reckitt has worked with Now Screen to launch a new campaign for Nurofen for Children.
Whether you’re a new parent or an old hand, there’s nothing worse than a sick child. You’d do anything to protect them and make them feel better.
And not just because it’s generally the middle of the night and you desperately need them to go back to sleep…….so you can too!
The list of childhood ailments is endless, from teething to every cold and flu symptoms going around, to fevers, everyday headaches and sore throats. But the effects can be remarkably similar: distraught, “end-of-the-world” children and even more distraught, worried parents.
“Most pain relief ads start with the child in pain, then introduce the product, then the child feels better,” explained Mardi McConnochie, senior writer, Now Screen. “But parents don’t really need reminding of that particular rollercoaster. We wanted to juxtapose references to certain ailments alongside images of supposedly sick children peacefully snoring or happily playing and engaging with their parents. The idea being, Nurofen for Children helps take care of the pain, so you can focus on getting on with and enjoying being a parent.”
When it comes to choosing pain relief, trust is critical. Trust that it will help relieve the pain as quickly as possible. And trust that that your child can get back to feeling themselves again.
“A lot of parents get into habits and like sticking to what they know, so they may keep using the same product for all their child’s sicknesses,” added Tala Dajani, marketing manager, Nurofen. “But the problem is, that might not always be the most appropriate choice. Nurofen for Children can start reducing fevers from 15 minutes and provides pain relief for up to 8 hours. It’s gentle on tummies when used as directed, so parents can be confident they are making the right choice for their child.*”
Source: Now Screen
