Red Agency, PR Edge and Ogilvy PR bag a two gongs each at PRIA’s Golden Target Awards
Red Agency was named the large consultancy of the year while Ogilvy PR was recognised for its work with Al Jazeera for the release of Peter Greste at last night’s Golden Target Awards in Hobart.
Those agencies along with PR Edge were the only multiple winners on a night when the awards were evenly spread, with Ogilvy winning in the issues and crisis category and international campaign of the year, while Red Agency was also named the winner of the government sponsored category for the Easy Tour HIV testing week initiative.
PR Edge won the community relations and national campaign of the year awards for its Yellow Pages: R U OK? work.
Emma Kershaw of Dairy Australia was named the top sPRinter of 2015 and University of Newcastle’s Melanie James picking up the PR educator of the year award.
Regatta Hotel was named in-house PR team of the year, while the gay rugby club the Sydney Convicts won for the small budget/pro bono category for the Tackling Homophobia in Sport campaign.
Red Agency was also named the winner of the government sponsored category for the Easy Tour HIV testing week initiative.
The evening also saw PRIA national secretary Arthur E. Delbridge recognised for his contribution to the PR industry with the industry veteran being awarded the President’s Award.
The winners:
Big Budget: Winner – Transurban’s Acquisition of Queensland Motorways Limited – Rowland
B2B Marketing: Winner – Commonwealth Bank Agri Insights – Hardman Communications
Community Relations: Winner – Yellow Pages: RUOK? Covers Partnership – PR Edge
Digital and Social – Winner: ibis PLAY – Weber Shandwick Australia
Experiential – Winner: Hide and Sneakers HBF
Government sponsored – EASY Tour: HIV Testing Week – Red Agency
Health Orgs – Winner: Our Plea for Life – Viva Communications
Integrated Marcomms – Heart of Gold Campaign for WA gold miners – Cannings Purple
Internal/Change Management – Bayer Australia and New Zealand – Ambition 2015
Issues & Crisis – The Release of Peter Greste – Ogilvy PR
Small Budget/Pro Bono – Tackling Homophobia in Sport – Sydney Convicts
Sustainability/CSR – Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste‘ – Icon PR
PR Educator of the Year – Melanie James – University of Newcastle
Top sPRinters – Emma Kershaw – Dairy Australia
In-house PR team of the year – Regatta Hotel
Large consultancy of the year – Red Agency
President’s Award – Arthur Delbridge
National Campaign of the Year – Yellow Pages: RUOK? Covers Partnership – FeeTownshend, PR Edge
International Campaign of the Year: The Release of Peter Greste – Ogilvy PR & Al Jazeera English
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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PR Edge won both the National Community Relations Award and the National Campaign of the Year Award for the Yellow Pages R U Okay campaign.
Ogilvy’s awards were for issues and crisis and the international campaign.
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Hi Correction,
Thanks for flagging and apologies to PR Edge – that’s updated now.
Cheers,
Alex – editor, Mumbrella
Hardman Communications won the B2B Marketing award for Agri Insights.
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