Red Agency expands senior team, appoints new head of social

Red Agency has appointed Reborn social media strategist and team lead Davitha Ghiassi as its new head of social to lead the agency’s social offering #RedSocial as part of a shake-up to its senior leadership team.

Ghiassi joins the PR agency from two years at Reborn. At Red she will drive the agency’s strategic social media offering with a remit of covering both existing clients and new business.

Red Agency:Jackie Crossman, Grant Richmond Coggan, Dav, Adam Freedman, Anna Denby, James Wright

Red Agency: Jackie Crossman, Grant Richmond-Coggan, Davitha Ghiassi, Adam Freedman, Anna Denby, James Wright

Red Agency managing director, James Wright, said: “Dav brings outstanding and proven digital skills into the agency. Her digital smarts and insights, not to mention her unique style, will complement our growing volume of digitally-focused work. Our vision for #RedSocial is to generate even more value for our clients as we deliver on their digital and social requirements.”

The agency has also appointed WE Buchan’s Anna Denby as head of technology practice in Sydney.

Denby joins the agency after two years with WE Buchan and will be charged with further building the agency’s technology portfolio.

Alongside the two new appointments, Red Agency has promoted associate director Grant Richmond-Coggan to client services director in Sydney, and account director Adam Freedman to the role of head of consumer practice in Sydney.

Wright said: “These appointments demonstrate our commitment to finding and rewarding the very best people, and delivering best practice in key our areas across the business.

“Our mission is to create incredible, disruptive and impactful work and by hiring Dav and Anna, and promoting Grant and Adam, will ensure we continue to elevate our thinking and, most importantly, generate even better outcomes for clients.”


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