Red Agency launches new experiential agency, Village Blvd
Havas Group’s public relations arm Red Agency has launched a new division, Village Blvd (Boulevard), with the aim of strengthening its content and technology offerings.
Village Blvd will have offerings including events, experiential, photography, videography, design, writing, and social and digital production.
Village Blvd: Will deliver “progressive and impactful marketing campaigns”
Steve Fontanot will lead the agency as managing director while retaining his current position as managing director of Havas brand and experience.
“I’m excited to take this next step with the group. We’re off to a solid start and I look forward to further expanding our team and delivering world-class content and brand activities for the Red Agency Group and across the Havas Village.
“Having a number of specialists under one roof is a big advantage for our clients. With our expanded capabilities, we’re now in a position to deliver even more progressive and impactful marketing campaigns, “Fontanot said in a statement.
Fontanot will report into Red Agency Group CEO and Havas Group CCO, James Wright.
Red Agency’s executive director, Kate Smailes, will assume the role of executive director of Village Blvd.
The Village Blvd will also assist the broader Havas Village agencies with its offerings.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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