Destination NSW, Big4, News Corp, Taronga Zoo and more join the Mumbrella Travel Marketing Summit

Destination NSW CEO, Sandra Chipchase, will speak at the Mumbrella Travel Marketing Summit on the panel discussing regional dispersal of tourists. She’ll join another newly announced industry leader, marketing and sales head for Big4 Holiday Parks of Australia, Campbell Davies.

Destination NSW’s Sandra Chipchase will join Big4’s Campbell Davies talking about regional dispersal of tourists

Regional tourism was recently given a big push by the Tourism Australia Super Bowl commercial starring Chris Hemsworth and Danny McBride. Chipchase and Davies will discuss the marketing strategies they are using to lead both domestic and international tourists out of the big cities and into the country areas, addressing whether they have worked so far and what more can be done.

The Mumbrella Travel Marketing Summit takes place on April 12 in Sydney with tickets available here.

Completing the panel on regional dispersal is Monash University lecturer for the Graduate Tourism Program and director of the Australia & International Tourism Research Unit (AITRU), Dr Joseph Cheer. Dr Cheer served as the chief investigator on the Beyond the City project with DFAT and the Australia-China Council.

Libby Hodgson Mumbrella Travel Marketing Summit

Taronga’s Libby Hodgson will speak at the summit on a panel discussing marketing to the traveller on the move

Also joining the summit is Libby Hodgson, director for marketing, commercial and fundraising at Taronga Conservation Society Australia. She’ll sit on the panel discussing how to market to travellers who have already embarked on their journey. The session will explore the opportunities for travel brands to attract tourists with flexible itineraries and will be lead by Storyation’s Lauren Quaintance.

Meanwhile, New Zealand-based Sam Ramlu, managing director of Method Digital, will speak on the panel discussing disruption in the travel industry. Method Digital has recently released augmented reality tours of Auckland to promote its Maori heritage and has a deep background in games, experiential, virtual reality and augmented reality.

News Corp’s Omri Godijn, marketing and commercial industry director, travel, will also take part in the summit, joining the panel focusing on the USA and the new world of travel marketing. The USA is going through its most significant transformation in decades, changing the shape of its systems, politics and beliefs, and the panel – which also features senior leaders from Brand USA and Air New Zealand – will look and how that is affecting marketers focused on the USA.

The Mumbrella Travel Marketing Summit takes place on April 12 at the Four Seasons Hotel in Sydney with tickets on sale now. The Mumbrella Travel Marketing Awards will be held directly afterwards.



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