Red Agency secures three Mumbrella Travel Marketing Awards
Red Agency has backed up its success at the Mumbrella CommsCon Awards by taking home three Mumbrella Travel Marketing Awards at the Four Seasons in Sydney, two of which were won for work with Host/Havas. The agencies took home PR Idea of the Year and the Award for Innovation for their work on Palau Pledge, while Red Agency itself won Travel PR Agency of the Year.
Tourism Australia’s Dundee: Son of a Legend Returns also took home two awards. The Tourism Australia marketing team responsible for it won Marketing Team of the Year, while UM with Droga5 took home Best Media Strategy for its work with the campaign.
Red Agency had another successful night
There were a variety of winner across the other categories with highlights including Antipodeans taking home Travel Brand of the Year, JimJam winning Travel Advertising Agency of the Year, and Bashful winning Ad Campaign of the Year.
The official winners list:
Social Idea of the Year
Chicago Dibs – Wayin with FCB Auckland for Air New Zealand
Best Use of Native or Content Marketing
Winner: Grand Designs Offshore – MediaCom with Princess Cruises for Princess Cruises
HC: Marry in the Morning with Sunrise – Tourism Fiji
Best User Experience
Winner: Sam :] – FCM Travel Solutions
Best Use Of Face-to-Face or Experiential Marketing
Winner: Igloos on The Pier – Pier One Sydney Harbour with The Mint Partners
Best Use Of Data
Winner: The Lumery for Jetstar Airways
Best Influencer Campaign
Winner: New Wave – The Whitsunday Islands – Klick Communications for Tourism Australia
Best Media Strategy
Winner: Dundee: Son of a Legend Returns – UM with Droga5 for Tourism Australia
PR Idea of the Year
Winner: Palau Pledge – Red Agency and Host/Havas for The Palau Legacy Project
HC: Got Beef – Virgin Australia for Virgin Australia Trans-Tasman services
Award for Innovation
Winner: Palau Pledge – Red Agency and Host/Havas for The Palau Legacy Project
HC: Bringing AI Inspired Business Travel to Australian Organisations – Flight Centre Travel Group Corporate Division
Award for Bravery
Winner: 100% Pure New-Australia Land – Tourism New Zealand x Air New Zealand with TBWA\Sydney and Eleven for Tourism New Zealand
Disruptor of the Year
Winner: Ignite Travel Group
Publication of the Year
Winner: Qantas Magazine + Travel Insider – Medium Rare Content Agency for Qantas
Breakthrough Destination of the Year
Winner: Lake Wanaka Tourism for Wanaka New Zealand
Ad Campaign of the Year
Winner: The Best Way To See The Best Of The South Pacific – Bashful with MediaCom for P&O Cruises
Travel PR Agency of the Year
Winner: Red Agency
HC: Klick Communications
Travel Advertising Agency of the Year
Winner: JimJam Ideas
Travel Marketing Team of the Year
Winner: Dundee: The Son of a Legend Returns Home – Tourism Australia
Travel Brand of the Year
Winner: Antipodeans
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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topics
Air New Zealand
Bashful
Droga5
Dundee: Son of a legend
Jetstar
JimJam Ideas
Klick Communications
Mediacom
Medium Rare
Mumbrella Travel Marketing Awards
Palau Pledge
princess cruises
Red Agency
The Lumery
The Mint Partners
Tourism Australia
Tourism Fiji
UM
Virgin Australia
Wayin
