Red Agency wins renewable energy company Neoen

Red Agency has won the account for global renewable energy organisation Neoen.

The agency was initially appointed on a project basis to manage the organisation’s partnership with Tesla and the South Australian government on the world’s largest lithium-ion battery storage project.

The appointment will see Red Agency in charge of the organisations communications strategy and assist in working with stakeholders, local community groups, development and construction companies and finance and technology businesses.

Launching into the Australian market in 2012, Neoen aims to build more than 1000MW of renewable energy projects in Australia by 2020.

James Wright, Red Agency, CEO, said: “Neoen is leading the way in renewables, through partnerships with the South Australian, Victorian and NSW Governments as well as key private sector businesses including Tesla.

“We are proud to partner with Neoen to manage their communications for projects around the country and continue to drive the important conversation around renewables in this country.”

Franck Woitiez, Neoen MD, said: “Red Agency really understood our business and the work we are doing with our many stakeholders around the country to deliver renewable energy alternatives to communities around the country.

“We needed a partner who would be able to help us develop a communications strategy for our current initiatives while also supporting our long-term goals to increase the availability and understanding of wind, solar and storage in this country.”

Red Agency’s clients include Cadbury, Toyota, Western Sydney Uni, Heineken, Yahoo7, Qatar and Fuze Tea.


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