Red Ark to re-launch Pickles Auctions

Pickles Auctions has appointed advertising agency Red Ark to re-launch its brand.  

The announcement;

Red Ark, whose clients include Nestlé, Wyeth Nutrition and Mortgage Choice, has been appointed as the advertising and marketing agency to re-launch Pickles Auctions, Australia’s only national auction group and the largest.

Red Ark are creating a new brand positioning for Pickles, which was established in 1964, re-launching the brand across media, online and BTL to create a national household brand. Through the new brand positioning Red Ark will also be educating consumers about the benefits of buying from Pickles, as well as reinforcing their number one position in the real world auction space. Red Ark has been appointed in conjunction with Impetus Media, who will handle media planning and buying across the national campaign.

Bev Cameron, National Manager – Marketing & Culture for Pickles commented, “We are very excited to be partnering with Red Ark and Impetus Media. If their energy and commitment to date is anything to go by – big things are in store for the Pickles Auctions brand. ”

With 22 Pickles branches throughout Australia operating in every Australian capital city, this family owned company sold over 200,000 units in the last financial year, including motor vehicles, damaged vehicles, trucks, machinery and computer equipment. Pickles’ major clients include the Australian Government, State Governments, Local Councils, fleet and lease companies, insurance companies; financial institutions, banks and not-for-profit organizations, and their gross group turnover exceeded A$1.5 billion.

Source: Red Ark press release


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