Red Ark wins Prime account
Commercial maintenance company Prime Facility & Asset Management has appointed Red Ark to handle its advertising account.
The announcement:
Red Ark, whose clients include Nestlé, Wyeth Nutrition and Mortgage Choice, has been appointed as the advertising and marketing agency to work on the launch of a new initiative for Prime Facility & Asset Management, one of Australia’s leading commercial maintenance service companies.
Red Ark will be launching Prime into the domestic market for the first time, promoting new residential services to consumers. The agency has managed the entire launch campaign from strategy development and positioning, through to branding advertising and promotion.
Prime’s new domestic website www.primehome.com.au will be launched to coincide with the TV campaign this Sunday 22nd August, and press advertising commences on Monday 23rd August. The campaign will initially be rolled out in Queensland, with national roll out planned for later in the year.
Source: Red Ark press release
