Red Balloon continues #ExperienceGifting campaign sharing the joy of giving
Red Balloon has continued its #ExperienceGifting campaign in a new ad featuring people giving gifts to their loved ones.
Created by Ultimate Edge Communications and GoodFilm, the 30 second ad features people swimming with wales, sky diving, driving cars and walking through vineyards.
The ad aims to capture the “joy and emotion” of receiving a gift with the people featured in the advertisement not knowing they were about to receive a present.
Ben Kumanovski, GoodFilm director, said in a statement: “They had no idea they were getting a gift. They just knew that they were getting filmed and that something was happening.
“We got these perfect moments that we used in the commercial, but there were plenty more that ended up on the cutting room floor.”
24 versions of the ad have also been created as pre-roll ads on Facebook, Youtube and Instagram.
Credits:
- Client: Red Balloon
- Agency: Ultimate Edge Communications
- Creative Director: Elliot Layland
- Production company: GoodFilm
- Director/DOP: Ben Kumanovski
- Music Composer: Phillip J. Faddoul
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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