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Red Bull launches next installment of World of Red Bull campaign

Red Bull Australia has launched the next instalment of the World of Red Bull campaign which features Pharrell Williams new track ‘Come Get It Bae’.

Launched on Sunday night around The Logies the global commercial showcases the World of Red Bull with various sports featured including motor-x, cliff-jumping and surfing.

The commercial directs audiences to the digital portal where they can explore stories from local and international Red Bull athletes, with Australian surfer Sally Fitzgibbons featured.

She said: “It’s an honour to be a part of the global Red Bull commercial. There is an incredible amount of talent within the Red Bull team and so many unbelievable moments are created by each and every athlete’s performance. I am constantly inspired by our Red Bull family and this fuels the fire for me to go out and try and take my own performance to the next level.”

R/GA handles local work for Red Bull.

Agency credits

  • Global creative agency: Kastner & Partners International
  • Local creative agency: R/GA
  • Local media agency: Vizeum
  • Client: Red Bull Australia
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