R/GA takes Red Bull creative account after pitch

Red Bull has appointed creative agency R/GA to handle its creative account following a closed pitch between four agencies, with Droga5 and M&C Saatchi also understood to have competed for the business.

The move bolsters the Sydney office of US powerhouse digital agency R/GA which launched officially a year ago, after picking up special project work for Qantas in 2012, and later project work with Telstra.

Josh Rich, Red Bull Australia head of brand, told Mumbrella: “We’re excited by the appointment. These guys have pretty fresh thinking, they’re a very forward thinking strategic agency. With some pretty aggressive growth goals we have within our business we believe that they will be able to help us achieve those in the future.”

Previous to the appointment Kastner & Partners had handled the creative work on a global level, however a management buyout of the Sydney office saw the agency become O’Shea & O’Brien last February, handling work on a local level.