Red Bull gives Havas Media wings, and media account
Red Bull has appointed Havas Media as its media buying partner, Mumbrella can reveal.
Two years after appointing Omnicom Media Group’s Foundation, Red Bull and the agency quietly parted ways in early May.
Havas Media will be responsible for Red Bull’s media buying
Mumbrella understands the account is worth $6 million.
Havas Media Group Australia CEO, Virginia Hyland, said: “Havas Media Group has been appointed to Red Bull’s media account. We are thrilled to be working with such a powerhouse brand to help them grow their future share of wallet and opportunity to engage new customers.
“The team at Havas Media designed and developed a powerful strategy that takes into consideration how to gain attention, drive influence and deliver mass reach in a meaningful way.
“Red Bull was impressed with our future-forward thinking. As an entrepreneurial agency we are always challenging the status quo and bringing creative thinking to the fore in how to solve our clients’ problems. We are looking forward to the year ahead,” she said.
Red Bull confirmed to Mumbrella the brand will work with Havas for media buying specifically, but declined to provide a comment.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Red Bull bounces around agencies alot, why is that?
Vizeum, Mindshare, Foundation and now Havas all in the last few years
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