Red Cross aims to #beatloneliness in latest campaign
The Red Cross has launched a campaign aimed at beating loneliness by encouraging Australians to register their sporting team for a free kit which rebrands the club name to ‘loneliness’.
Created in partnership with Thinkerbell, the campaign will see everyone who registers their sporting team go up against their competition who will also be named “loneliness”.
The idea is that each team will be competing to ‘beat loneliness’
Neat idea and nice use of eSports. They ‘be kept me sane.
this is terrible on many levels
it’s a cute micro idea, though lacks scale
Love this – and loneliness is THE issue to tackle – it leads to everything shit. I also like the execution and lone wolf. I agree with Hmmm hope there is some scale behind it.