Red Havas becomes the PR agency of record for Ancestry
Red Havas has been appointed as the Australian public relations agency of record for Ancestry following a competitive pitch process.
The agency has been briefed with developing an ongoing public relations and influencer campaign.
Ancestry has appointed Red Havas as its PR agency of record
Red Havas has developed specialist teams in both its Sydney and Melbourne offices to gain consumer insights into a range of local communities.
The agency will work closely with the Ancestry teams in both Australia and the UK.
Grant Richmond-Coggan, Red Havas business director, said in a statement: “It’s an exciting win for the agency as family history has strong cultural relevance in Australia, providing a rich territory for creativity. In addition, Ancestry perfectly aligns with our approach to engender a meaningful connection between brands and consumers. We can’t wait to help more Australians unearth their own stories.”
Nigel Seeto, Ancestry Australia and New Zealand country manager, said: “We were impressed with Red Havas’ proactivity, strategic approach and creative smarts in bringing the Ancestry story to life and inspiring Australians to delve deeper into uncovering their family stories.
“It’s an exciting time for Ancestry; our continued product innovation and the recent growth of the AncestryDNA global network to 15m people is making it accessible for more people to connect to the lives of their ancestors than ever before. We’re looking forward to working with Red Havas to lead the conversation about the value of family history to Australians and propel us into the next phase of growth across the Australian market.”
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