Red Havas: Six trends reshaping the brand experience landscape in 2022

Global micro-network of merged media agencies, Red Havas today published its latest report, ‘A New Lens on Brand Experience’, sharing insights and examining the forces reshaping the brand experience landscape.

The accelerated innovations of the last two years will continue to play a pivotal role in the world of brand experience, the report revealed. However, the most important insight uncovered from the pandemic is that the key to building real, lasting relationships between brands and audiences boils down to our basic need for human-to-human engagement and shared experiences.

Red Havas – A New Lens on Brand Experience

“Globally, we have seen fundamental shifts in consumer behaviours and attitudes that have led to cultural changes and the birth of a new wave of brand experience,” says James Wright, global CEO of Red Havas, and global chairman of the Havas PR Global Collective. “The industry is shifting the way it operates to engage with consumers. Brands are finding new, and often better, ways to connect with a post-COVID audience to become more relevant, meaningful and effective. It’s going to be a fascinating year ahead to see how brand experience will evolve.”