Red Havas wins Accolade Wines PR account
Following a competitive tender process, Accolade Wines has appointed Havas Group’s Red Havas Australia as its public relations agency of record.
Red Havas will be charged with furthering the brand presence of Accolade Wines’ full core, premium and sparkling portfolios, building on Havas’ existing media relationship with the brand.
The agency will extend its remit to encompass brand PR strategy and activation, content development, media relations, publicity, and influencer relationships
Jack Glover, marketing director at Accolade Wines, said the company is thrilled to continue its partnership with Havas in Australia.
“The team’s understanding and experience of the alcohol landscape as well as its affinity with our brand portfolio during the pitch, proved Red Havas the perfect partner,” he said.
“Building on the successful partnership that we have enjoyed with Havas sister agency Havas Media, we are excited to work with Red Havas to further build our brands in Australia.”
Shane Russell, CEO, Red Havas Australia said: “We feel privileged to be appointed as the public relations agency for Accolade Wines, and can’t wait to showcase the rich history of its diverse portfolio of brands in Australia. Our partnership is also a great win for the Havas Village, where we already retain the media account.
“For Red Havas, this collaboration strengthens our existing impressive client set, whilst complementing our strategic ambitions in the lifestyle space,” he continued.
In July last year, Havas Media Melbourne was appointed the media agency for Accolade Wines, where it is responsible for the brand’s media strategy, planning and buying.
General manager of Havas Media Melbourne, Naomi Johnston, said at the time: “From day one of the pitch process, we were blown away by the thorough briefing process and collaborative approach to planning led by a clearly very talented marketing team. Since being appointed we’ve felt very much the trusted partner whose experience and expertise in the category has been incredibly valued.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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