Media companies must educate clients to win battle against tech giants, says SCA boss Blackley
Southern Cross Austereo CEO Grant Blackley has urged media companies to engage and educate both clients and agencies, or “lose the fight” to big technology companies.
Blackley also told the audience at the Radio Alive conference all media companies were at the “whim of an advertising based business which is predominantly agency led”.
Blackley said it was media companies’ responsibility to educate clients and agencies
Media agencies would do well to educate themselves too. They (agencies) talk a good game, but are very poor at execution. Just because you have a beard doesn’t mean you’re a technologist.