Red Rooster appoints KFC’s Ashley Hughes as director of marketing

Ashley Hughes has been appointed director of marketing for the Red Rooster fast food chain.

Hughes moves from KFC Australia where he had been for the last six years in roles including manager for brand reputation and group marketing manager.

Incoming marketing director, Ashley Hughes: ‘The growth potential for Red Rooster is huge’

During his tenure at KFC, Hughes worked on the ‘Shut Up And Take My Money’ value campaign and the repositioning of the chain’s burger range.

Before joining KFC, Hughes was marketing manager for white spirits with Bacardi following a six year stint at Diageo, during which he held roles including a strategy analyst and brand manager for both the Smirnoff and Johnny Walker labels.

Red Rooster is part of the Craveable Brands group, which also includes the Oporto and Chicken Treat chains. Last July, Host/Havas lost the Red Rooster account, which it had held for two years, when the group consolidated its creative accounts with Leo Burnett.

Hughes said: “I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand.

“The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential.”

Red Rooster CEO Nick Keenan said: “We are delighted to welcome Ashley Hughes to the Red Rooster family. We are excited by the growth in our business and the first- class talent that it is attracting, and Ashley is representative of that.

“Ashley’s technical skillset gained at McKinsey, his success and experience at Diageo and KFC makes him one of the leading marketing professionals in Australia, and indeed one of the most experienced in QSR. He will be a central figure in the transformation of our brand, our product and the customer experience that builds customer loyalty today and long into our bright future.”


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