Redundancies at AJF as changes take shape under new leadership

Calum Jaspan

November 25, 2022 10:46

GrowthOps business AJF Partnership has made a number of redundancies as a result of a recent business transformation, Mumbrella can reveal.

Mumbrella understands the Melbourne-based agency has made in the region of 10 redundancies as it appears managing director Con Frantzeskos has begun a restructure. The number itself was unconfirmed by AJF.

Frantzeskos and AJF are shifting to a digital-first approach

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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2 COMMENTS

Needed, but... 25 Nov 22

AJF has been pretty old-school for quite a while. Does need a shake-up.

But “going digital” isn’t a strategy, it’s just catch-up for an ad agency or picking a fight above your weight-grade vs “digital agencies”. Needs a unique focus and/or culture and/or capability.

Be interesting to see where Con takes it…

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Con Frantzeskos 25 Nov 22

Totally agree. “Going digital” isn’t our strategy.

Stay tuned – our strategy is being developed.

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