Redundancies at Cummins&Partners as it looks ahead to 2023
Independent full-service agency Cummins&Partners made a number of redundancies on Friday as part of a small restructure, Mumbrella can reveal.
It is understood the redundancies were in the region of 10, however this figure was denied by Cummins&Partners.
“We can confirm we’ve just undertaken a small restructure, setting us up for client needs and for the year ahead. While the number of people leaving is relatively small, they will all continue to hold close bonds, and friendships with those in the agency,” CEO Michael McConville told Mumbrella.
According to the company’s LinkedIn page, the agency now sits at 66 employees, a figure McConville said is ‘pretty close’ to the team’s actual size. This figure sat at 106 as recently as November 2020.
McConville was brought into the agency in June with a global remit, heading up Cummins&Partner’s offices in Sydney, Melbourne and New York.
He spoke recently on the Mumbrellacast about taking on the role, and the task at hand in setting the agency up for sustained success moving forward.
“We can see green shoots really quickly”, he said said at the time, noting that the challenge was “just a matter of us taking stock of where we are, how the industry’s changed, how clients’ needs have changed and making sure that we don’t just keep pace with that, but we set the pace on that.”
He also commented on the tendency of the industry to be somewhat short-termist, adding: “I’m not here to look for the next year or two or the short-term wins. I’m here to kind of look long-term. It’s a rare business opportunity in that respect, where you can look long term and set a fairly distant course to say, ‘this is what good’s gonna look like next year, but here’s what good’s gonna look like in 11 years time as well’.”
The former managing partner of UK based adam&eveDDB returned to Australia for the role after nearly 9 years in the UK, absorbing the agency’s former CEO role, which had been most recently filled by now Dentsu Creative CEO Kirsty Muddle.
Other recent changes at the agency include the arrival of Sophie Lander as managing director in Sydney, and Jeff Malone coming in as chief strategy officer at the start of the year.
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