Redundancies at Nine as it seeks to ‘simplify’ its digital properties

A ‘handful’ of redundancies have been announced in Nine’s digital team as it looks to restructure and simplify its digital offering.

In a note sent to staff yesterday, digital editorial director Kerri Elstub said the change was to better reflect Nine’s TV offering.

The restructure will see Nine’s digital arm focus on further integration with shows such as The Block and Married At First Sight, resulting in some changes to 9Honey, its women’s network. A number of the verticals, including Coach, Travel, Kitchen and Style, will close to become sections under the 9Honey banner. These sections currently have dedicated editors and some have dedicated journalists, or freelance writers assigned to them. 9Finance will also close as part of the changes, becoming a section of 9News.

Elstub’s note to staff lists 9News and Wide World Of Sports as brands which have successfully aligned broadcast and digital, highlighting the model the network wants to continue across its 9Honey platform.

The restructure will also involve moving the teams behind Nine’s entertainment shows under the umbrella and growing the wider digital ecosystem which includes Stan, 9Now, Domain and Car Advice/Drive.

The network isn’t commenting on the number of redundancies that will occur as a result of the changes.

The changes come after Helen McCabe stepped back from her role as digital content director of Nine in May this year to focus on Nine’s Future Women. Nine has confirmed the changes at will not effect Future Women. took third spot in the most recent Nielsen Digital Content Ratings for May 2019, behind ABC News Websites and The platform reported a unique audience of 8.178m.


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