Sustainability specialist Republic of Everyone has made a number of redundancies.
The do-good Sydney-based agency, which was launched in 2007 by ex-Belamyhayden MD Matt Perry and former Happy Soldiers creative Ben Peacock, told Mumbrella that the cuts were the first the agency has made in its five-year history.
Republic of Everyone now has 18 staff.
Among the agency’s recent hires was Dae Levine, the former acting CEO and communications chief of Greenpeace Australia Pacific, who was promoted to managing director in July.
In response to questions from Mumbrella she issued a statement saying:
Change is always hard but that fact is that Republic of Everyone is operating in a fast evolving and innovative market.
Sustainability is a space that reinvents itself constantly. We need to keep reinventing our company to match.
That’s what we’ve done, by taking the focus off some areas of our offering and moving it to others where we see the future laying. As market needs change, we need to be able to respond to those changes.
Republic of Everyone is a strategically led creative communications company built to meet those needs. As a result we have reorganised the team to deliver on the opportunities ahead of us.
We have had the chance to talk to those of our clients impacted by staff changes and they, along with we, are confident they will continue to get the best service from Republic of Everyone.
In the almost five years that Republic of Everyone has been in operation, we have never had to make strategic decisions that have led to redundancies before. These were not easy decisions, but reflect the necessity of the changing conditions and the future market needs.
The people whose roles have been made redundant are still a part of the Republic of Everyone family, and we will aim to look out for them in every way possible and hope to work with them in some capacity in the future.
Republic of Everyone parted ways with aligned PR agency Killer Whale earlier this year, which closed following the exit of Robert Marson who moved to experiential marketing firm Liveworks.
Among the agency’s more high profile campaigns was the Cate Blanchett-fronted Say Yes Australia campaign to back to carbon tax, an awareness campaign for Fairtrade, and a branded content project for charity Médecins Sans Frontières.
The agency recently published a book on sustainability marketing called the Hero’s Handbook.