Redundancies follow merger of Eye and oOh!, new outdoor ad brand under development

ooh mediaRedundancies have followed the merger of outdoor media brands Eye Corp and oOh! Media, the latter has confirmed.

The job cuts come as a result of Ten’s sale of Eye to the owner of oOh! Media, Outdoor Media Operations.

oOh!’s CEO Brendon Cook, said in a statement: “Based on expectations of strong growth by the new entity and the broader out-of-home sector, only a small number of staff of the integrated company are being made redundant.”

“This equates to less than 10 per cent of total oOh! ANZI staff which comes from across all areas of the integrated business. The 31 staff are being offered packages that recognise their service and individual placement support to enable those who choose to rejoin the workforce or move into other sectors do so as soon as practical,” he said.

Meanwhile, the newly merged company is working on the creation of a new brand identity for the combined outdoor ad firms. Brand agency Designworks is working on the brief. oOh! Media declined to comment on the name or look of the brand.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.